Using artificial intelligence for research and strategy development

Artificial intelligence is already making a significant impact in various fields of business, education, and life. However, a few…

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…little-known tools can be used in the process of research and preparation of various types of business strategies. In the following, I present some of the tools that are useful for both startup companies and mature larger enterprises.

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DimeADozen AI provides automated validation of business ideas and the preparation of a draft comprehensive document, which serves as an excellent foundation for creating a business plan, product or service development strategy, preparing application documentation for grants, and other similar purposes. The DimeADozen AI tool offers a multi-faceted analysis. The approximately 40-page report helps you identify business opportunities, understand competitor strategies, grasp user issues, formulate monetization strategies, and provide recommendations for user acquisition. The generated document assists companies, entrepreneurs, and innovators in testing, modifying, generating, and validating business ideas within minutes.

Would you like another assistant in creating a business plan? The Vizologi tool offers top-notch assistance. It provides idea storming, product naming assistance, market and competition analysis, SWOT analysis, the Business Canvas model, and everything else typically included in a business plan.

In the product or service development phase, The AI Toolbox for Innovators also proves helpful—a free tool, essentially an idea incubator. It consists of a set of tools designed to support the entire innovation lifecycle, from idea generation to market testing, making it an all-in-one solution for anyone looking to bring new, innovative ideas to fruition.

If, in the process of research and preparation of development strategies, you need results from other studies in your field, Consensus can assist you. The tool searches various research sources, summarizes published studies or research papers, and responds to your inquiries.

There are also tools that, with the help of artificial intelligence, analyze the behavior of potential customer groups, etc. For example, there are several tools for analyzing and creating personality traits for selected target customer groups (personas).

The Power Persona tool crafts detailed customer profiles, enabling marketers to gain a deep understanding of their audience. This tool is crucial for developing marketing, development, and other strategies, as well as creating targeted content and messages that potential customers will respond to more effectively. Delve AI serves a similar purpose, automatically generating customer profiles, including those of competitors. All of this allows companies to gain precise insights into their own and competitive market segments.

Based on the generated customer profiles, prepared with the help of artificial intelligence, companies can tailor their products and marketing campaigns to better meet the needs of their market.

If you need market research, customer feedback collection, or validation of ideas or projects through surveys and questionnaires in your work, you can utilize the new tool BlockSurvey. This tool not only relies on artificial intelligence but also operates on blockchain technology. BlockSurvey represents what is known as a Web3 generation tool, ensuring that the collected data is truly private and owned only by those gathering it. This establishes trust among respondents to surveys and questionnaires.

You can also visualize the collected data from your research or through surveys and questionnaires, along with existing data in your databases, using the Columns tool.

And finally, at the end of this article, let me mention a tool for enhancing your media presence. StatSocial is a crucial tool for any marketer looking to harness the power of social influence. This tool aids in the formulation of strategies and planning media posts. Through the analysis of billions of social profiles across various social media platforms, it provides insights into target customer segments, their behavior, or use of different media, their following and acceptance of individual influencers, and other insights—all to ensure that your decisions regarding media posts are as effective as possible.

As you can see, the individual tools presented above place a greater emphasis on the earlier stages of product or service development, such as idea validation and early market analysis, while others are more geared towards market research in later stages. Some tools are designed for specific use cases, while others offer all-in-one solutions. It’s essential to highlight that all AI-supported tools are regularly upgraded, and new, even better tools are continually emerging. In the future, we can expect artificial intelligence to provide high-quality analyses of the business environment, predict market trends, and offer data that will enable a more effective understanding of potential customers or market segments. However, these tools are already highly useful, with some being free or available at a very reasonable cost. Check them out for yourself!

Invitation: In case you would like to learn more about other tools and the use of artificial intelligence for various business purposes, join our online training titled Enhancing Operational Efficiency in Business with AI Tools. During this session, we will delve deeper into the world of artificial intelligence for content generation in daily business practices, for marketing and sales departments, for project teams and project management, for e-commerce needs, as well as for research and strategies.

Contact the author of the article if you have any questions or need advice.

(Dejan Marinković)

info@balkantimes.press / +387 60 356 6996

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