In 2019, Mercedes Benz Middle East found a creative way to congratulate Muslims on Eid, by creating a video ad featuring a Mercedes SUV under a night sky with fireworks. The caption reads, “May the magical occasion of Eid Al-Fitr steer you closer to your dreams. Eid Mubarak from all of us at Mercedes-Benz Middle East.” The end of the video also wishes viewers a blissful Eid.
Mercedes’ dealerships across the world also found clever ways to wish their customers a happy Eid al-Fitr. Emerald Motors featured the iconic Mercedes logo partially in shadow, so it appeared as the crescent typically associated with Ramadan. It was captioned, “The STAR shines. Eid Mubarak.” Another urges customers to, “Treat yourself from Eid to Eid.”